September 2024 marks an important evolution in Alpine Collection’s history. To better meet the Group’s expectations in terms of the quality of its services and customer support, Alpine Collection is conducting a full overhaul of its brand and adopting a sleeker and ultimately modern look as it positions itself as the leader of mountain real estate.

A new stronger and more committed identity

With the stellar reputation it has built since 1997, the Alpine Collection Group represents the epitome of global expertise, contributing its unique brand of care and diligence in meeting its customers’ expectations. The warmth and love that mark the customised services we provide is in large part driven by our delight in collecting life moments made of sharing and generosity. The design of our new logo is therefore resolutely modern and mountain oriented. 

Strategic position

1. Modernisation of the brand identity: with a strong focus on the monogram so that it becomes an easily identifiable emblem.
2. Simplification of the identity: more sober, more trendy, more minimalist.
3. Bringing out the luxury side of the brand: in line with the positioning of our projects.

Logo design

The Group's logo and those of its brands have been completely redesigned under the new positioning.

The Group's brands

Alpine Collection is the leading property developer in the French Alps through its Alpine Lodges brand, and a mountain hotel specialist through its Alpine Resorts brand (formerly Alpine Residences).

Brand manifesto

MISSION
Collecting unforgettable moments
Alpine Collection’s universe is born from a child’s dream of ski slopes. We aspire to collect exceptional moments, to build memories, and to nurture an art de vivre suited to our guests’ individual tastes and preferences. In our pursuit of attaining the pinnacle of hedonism, we aim at creating a range of unforgettable experiences.

HISTORY
When passion comes alive
Patrick Remme’s ambition, which stemmed from a childhood dream, has grown to give birth to Alpine Collection. Mountaintop establishments were developed, symbolising our unwavering commitment to refined comfort. Since 1997, our expertise, creativity and dedication to excellence have led to the construction of havens of peace affording the most impressive views of the French Alps. With these welcoming high-end properties, our guests are able to experience the excitement of mountain life and enjoy our profound love of hospitality.

PLEDGE
Building spaces, celebrating life
We are committed to scaling peaks, providing custom-designed accommodation, and sharing with our guests the most stunning parts of the French Alps. Our tailored and exclusive approach will turn your dreams into reality. We epitomise luxury, elegance, and authenticity in our efforts to create unforgettable life moments and lasting memories.

EXPERTISE
A range of specialisations
The Alpine Group Collection offers a range of unparalleled experiences in our pursuit of unmatched hedonism. The rustle of leaves in the trees, the blue expanse of the sky, the crackling log in the fireplace, the muffled steps in the snow, the spicy notes of wood and hot beverages... Our spaces are designed to excite your senses. We rely on our global expertise to offer unforgettable moments in the French Alps, where you can sample a generous and delicious culinary offering, enjoy immaculate landscapes, and marvel at the elegant design and sensory wellbeing of our amenities.

Brand DNA

Elevated expertise
Building on its reputation since 1997, the Alpine Collection Group epitomizes a renowned expertise, curating every demand with precision and uniqueness to exceed expectations

Heartfelt hospitality
The pleasure of collecting moments of life, sharing and generosity characterise our hospitality, ensured by a bespoke and dedicated service.

Hedonistic elegance
We nurture and shape experiences that delight the senses and evoke pure, sophisticated enjoyment within sophistication.

Conscious sustainability
Blending authenticity with durability, we create exceptional spaces that harmoniously coexist with the environment, reflecting respect for nature and a commitment to sustainable actions.

Brand values

Adaptability
Embracing agility  and modularity, we cater to diverse needs and preferences while maintaining an exceptional level of service, excellence and trust.

Generosity
Our authenticity intertwines seamlessly with an inherent spirit of generosity — a willingness to give, share, and create meaningful experiences that go beyond the ordinary.

Sustainability
Committed to sustainable luxury, Alpine Collection cherishes genuine experiences while ensuring lasting pleasure through environment conscious practices.

Creativity
A core value that drives the brand’s pursuit of perfection, constantly innovating to create memorable and exceptional experiences.